It's Like A Publisher's Version Of "Wife Swap"

In these nightmarish days where we see the physical side of publishing shrinking more and more every day, news of news magazines is a pretty hot topic. Over the summer, two of the most recognizable names in the weekly publication of news, Newsweek and New York Times Magazine have been on a search for editors. Bill Keller, executive editor of the New York Times, was confident that they would have a new editor by August, but here we are approaching Halloween and only now are we getting news of office door name changes.

The New York Times online is reporting that executive editor of Bloomberg BusinessWeek, Hugo Lindgrin, has been named the new editor of the Times Magazine. This news is slightly jarring as the assumption was that the magazine would likely hire from within after the failed courting of Daniel Zalewski, the features editor of The New Yorker.

As for Newsweek, there are some rumors floating that The Daily Beast and Newsweek may be merging. This stapling together would be great news for the drowning Newsweek as Tina Brown is one of the most respected names in media today. This news, though still just rumor could shape the face of 77-year-old news magazine as Brown's Beast is seen as the cutting edge of new media reporting while Newsweek has steadily lost its prowess.

The ramifications of these mergers and editorial swaps have still yet to be seen but these recent New York shake-ups are emblematic of the changing landscape for printed press.